Marcia Adair

Strategy + Experiments

Marcia Adair at a café table in Cologne

A little Column A, a little Column B (and probably some from D, E & F as well)

I have an MBA and a master's in French horn. I build Excel models and vibe-code apps in an office full of illustrators and film editors. I like systems. And people. And figuring things out.

Quick facts
  • Canadian in Köln
  • Lüften & Schunkeln
    Korn & Rahmspinat
  • Hockey > Fußball

Consulting

Process, product and AI, for owner-led companies, the Mittelstand and the odd medium-chaos startup. Every project starts with a question worth testing. These are some of the answers.

All case studies →

Speaking & Workshops

Talks, guest lectures and workshops on decision making, commercial excellence, AI adoption and creative business.

Good fit for: MBA and other university classes, corporate training and executive education.

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Questions? Hot take? Hypothesis that needs testing?

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