You know what you want.
And probably how to get there.
But if that's all it took, it would be done by now. Let's fix it.
What's on your Q4 bingo card?
- Click the squares to find your problem(s). Use the categories if you need a shortcut.
- If you can't find your problem (or are feeling impatient) get in touch directly.
Click a square to see what it means.
Current work
I work adaptively with clients, meaning we find practical fixes for your actual problems rather than making them fit workshops I've given elsewhere.
If solving the problem requires a custom AI tool, then we build one. If something from behaviour science or change management is applicable, then we'll use those tools. Same with market and competitor research, positioning, pricing, customer/employee journey, scenario modelling and product development.
In the last twelve months, three big themes have popped up in nearly every project.
Micro-optimization — is it worth it?
Is a tweak here, a smoothed path there, worth the resources used to realize it?
Individually, probably not. In aggregate, definitely. But for SMEs, a fuzzy path to ROI can be difficult to justify.
Is micro-optimization just busy work, or is it the last step in building a strong competitive moat?
Chatbot to coworker
Gen AI chat is a search engine that can ask follow-up questions.
GenAI as co-worker has much more potential, but given dependencies and permissions, is much harder for enterprise users to experiment with.
Here SMEs have a real advantage: employees often own a process outright and have deep institutional knowledge.
Growth is resilience
Most SMEs have their core business locked in — steady suppliers, a fixed catalogue, staff who know the processes inside out.
Resilience isn't just having a plan for when things go wrong — it's carrying enough momentum to pivot before the iceberg is even visible.
That momentum comes from experiments, smart bets and growth outside of revenue.
Previous work
A few case studies drawn from previous projects. If you would like your project to become a case study, get in touch.
Previous Clients
Welcome to the brag wall. I've listed here clients that readers from around the world would likely recognize.
SMEs (and non-chaotic startups — I know you exist), there's plenty of room for you on the board as well.
