Marcia Adair

Strategy + Experiments

You know what you want.

And probably how to get there.

But if that's all it took, it would be done by now.

Let's fix it.

What's on your Q4 bingo card?

  1. Click the squares to find your problem(s). Use the categories if you need a shortcut.
  2. Add them to the to do list.
  3. Choose a time to talk them through.
  4. If you can't find your problem (or are feeling impatient) go directly to booking.

Click a square to see what it means.

To do

    Nothing added yet.

    Current work

    Micro-optimization — is it worth it?

    Small process fixes are cheap to make and easy to justify. Not all of them are worth the attention they take. Working out which ones actually move the needle.

    Building AI apps that solve one specific problem

    Not platforms — small, single-purpose tools built to answer one question well, handed over, and maintained without needing me in the loop.

    Newsletter

    Occasional dispatches on strategy, experiments, and what's actually working.

    Previous work

    Previous Clients