Marcia Adair

Strategy + Experiments

AI

Start typing. The structure follows.

Type a chapter heading and the chapter exists. A writing app that builds the book's structure from what is written.

Product designPrototypeWriting

Client
Self-initiated
Status
Prototype, in development
Role
Product design
Started
October 2026

0

prompts, goals or signals while the writer is typing

The problem

Most writing software wants the structure before the first sentence

Programs like Scrivener are built around binders, folders and outlines. That suits writers who plan. Many people just want to start, and then carry the structure and the continuity in their heads: who has which eye colour, which street leads where, what was promised in chapter two.

The app is for them. It takes structure and continuity off the writer’s mind, and holds back everything that does not help them start.

The idea

Everything comes from the typewriter

A new chapter is typed on the typewriter. The story cards then deal in with the counts already updated. Prototype, recorded October 2026.

The prototype

Type on A4, review as a book

View 1 of 4

The typewriter

A sheet of paper and a carriage. The writer picks the typeface: IBM Plex Mono, Courier Prime, Special Elite or Satoshi.

Typewriter view with two chapters on the page

View 2 of 4

Review as a book

The same text set as hardback or paperback pages. Anything new since the last review is highlighted.

Two book pages side by side

View 3 of 4

Story cards

Characters, places, time and world rules, counted from the manuscript. Nothing to fill in.

Five story cards for characters, places, time, world and conflicts

View 4 of 4

Conflicts

Claude reads the whole book, so drift between early and late chapters shows up: grey eyes in chapter one, brown in chapter two. Each conflict can be addressed, researched, snoozed or archived.

Conflicts board with open, not sure, research, snooze and archive columns

The rules

One test for every feature

Every feature must help the writer start, or take structure and continuity stress off their mind. If it does neither, it waits.

Nothing interruptsNo signals, goals or prompts appear while the writer is typing.
Controls look like textOptions are plain words separated by a bar. Orange marks what is active, never decoration.
Motion explainsCards deal in from their category; the paper rolls in. Motion shows where things come from.

What’s next

One genre first

Pacing checks cover romance only for now, against a published beat sheet. Other genres may follow as modules. Notes can be left for the writer or handed to Claude to research. The next step is a coded version for real manuscripts.

A tool that asks for too much before it helps?

Start from what people already do, and let the structure come out of it.

Book a chat All case studies