Marcia Adair

Strategy + Experiments

SME Consulting

Strategy and experimentation for organizations that need to test before they commit.

Most people land here for one of four reasons

We have a big problem

Something's on fire. A client walked, a key hire quit, a number came in that shouldn't have. You need someone who can get oriented fast and start making calls, not a six-week discovery phase.

We're stalled

A change initiative had real momentum once. Then it didn't. The plan's still technically active; nobody's touched it in months. Restarting needs an honest look at why it stopped, not another kickoff meeting.

Before the storm

Nothing's urgent yet. You can see something coming — succession, a market shift, a capability gap — and would rather deal with it on your own schedule than its.

I have an idea

A what-if that keeps coming back. Worth a real look before it either gets built on a hunch or shelved out of caution. Either way, better to find out first.

How we can work together

One-off

A workshop, thinking day, or intensive sprint. A defined problem, a defined output, a defined end. Good for getting unstuck or pressure-testing a specific question.

Fractional

A set number of hours per month, working on a running problem. Good when the work is continuous but doesn't justify a full-time hire. Think sparring partner with implementation capacity.

Embed

Three to six months, full or half time, inside the organisation. For complex transformations where the work can't happen at arm's length. Leaves with documentation and no dependency.

What this looks like

Growth & Commercial Resilience

For businesses competing on cost, concentrated in one client, or otherwise more exposed than the P&L admits. Finds where the leverage actually is.

Workforce Fragility

Hiring, retention, and succession risk treated as one connected problem rather than three separate ones handled by three separate people.

Post-Succession Advisory

For after ownership has changed hands — not the transfer itself, and not legal or financial structuring. What comes next, for the business and the people running it.

Process Optimization

The unglamorous work of finding out why a process that should take two days takes two weeks, and fixing it without a consultant standing over it forever.

Idea Calibration

Testing an idea before you commit money or headcount to it. Comparables, a rough model, an honest read on whether it's worth pursuing.

Sparring Partner

Ongoing 1:1 advisory for owners and leaders without anyone in the building to think out loud with. Often where other engagements lead.